Could this work for Investor Relations?

content marketing

Original Post at CIO . Written by Larry Alton

If you feel like your marketing strategy is missing something, or isn’t as effective as it should be, try out one of these new strategies.

I think this is a great article and has strong implications for Investor Relations Efforts…

Is your content marketing strategy missing something? If you feel like you’re lacking a key component in 2016, it’s possible that your visual content strategy isn’t up to par. If so, it may be time to spice things up with a variety of popular techniques.

In case you haven’t noticed, we — as a global society — are on a path to visual domination. In terms of marketing, this rise is characterized by the dramatic increase in visual content. To put things into perspective, consider this striking fact. In the entirety of human history up until 2011, it’s estimated that 3.8 trillion photos were taken. However, in 2015 alone, there were 1 trillion photos taken. And that doesn’t take into account the number of times the same photos and images were shared and viewed by other people. Aside from being very interesting, this shift shows just how important the average person perceives photos to be.

This rise in visual content is the result of abundant mobile devices, widespread availability of the internet, and the surging popularity of social networking sites. However, there’s also a much more genetic side to this trend. “The reasons for the explosion and impact of this visual content are also tied to the biological mechanisms for how humans consume information,” Gerald C. Kane and Alexandra Pear point out in their article about visual content in the MIT Sloan Management Review. “Sight is our strongest sense: 90% of information transmitted to the…”

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